A business' logo is how a business is recognized on their products or an ad. A good logo is immediately recognizable without necessarily having the business' name printed underneath it. HP was thinking about changing their logo and even had a design agency create something for them in 2008.
The middle image was the proposed change but after they released the logo it was met with a lot of criticism. Many couldnt tell if it was supposed to say 'bp'. After some consideration HP decided to stick with their original logo because it is more recognizable to the general public.
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