The Customer is Always Right

Most people work at a job at some point in their career that involves interacting with customers. Seth Godin stresses the importance that the customer is always right. Customers come to a certain store because of the treatment that they receive. So even if they are wrong, as the employee it is their job to appease the customer so that they come back. As with anything it is not certain that they will come back but it should be the customers choice not because of something the employees did.